Ambassador

Musketeer | Northern Suburbs

Red Bull Cape Town, Western Cape, South Africa

Musketeers have always been key drivers of sales volume, trial generators, and role models, fostering a collaborative environment within the hospitality sector, including bars, restaurants, events, clubs, and other establishments. As brand ambassadors and indispensable consultants in their territories, they are responsible for identifying business opportunities in new markets to enhance the brand image and drive current and future sales of the Red Bull product portfolio.

All the responsibilities we will entrust to you:

Red Bull Ambassador

Establish and cultivate relationships with key influencers, industry players, and business partners (including, but not limited to, establishment owners/managers, bar staff, distribution partners, promoters, agencies, etc.). Generate affinity and awareness of the Red Bull brand and products within your network. Be perceived as the credible, trustworthy, and expert face of Red Bull in the hospitality sector. Deliver excellence with Red Bull’s premium brand image in all activities and their execution.

The Territory Entrepreneur

Know your territory inside and out. Follow the company strategy, create innovative measures, and lay the groundwork in areas where Red Bull will unlock its full potential in the future. Master the On-Premise universe by staying at the forefront of industry knowledge, trends, and new opportunities (accounts, occasions, consumers). Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness. Collaborate with internal stakeholders (especially those in On-Premise and cultural marketing) and external stakeholders (artists, promoters, agencies, creatives) to enhance business success.

Indispensable Business Consultant

Build and maintain long-term partnerships with key stakeholders. Negotiate mutually beneficial collaboration agreements that add value to both Red Bull’s business and its clients’ businesses. Leverage your impressive communication, sales, and marketing skills to maintain Red Bull’s leadership in the hospitality industry. Drive and expand the business by identifying the right sales and marketing opportunities for Red Bull’s presence (brand, product). Transform this information into effective programs to boost sales and enhance Red Bull’s brand image. Measure success by tracking, analyzing, and reporting on performance, growth areas, and opportunities.

Your most relevant areas of knowledge and experience for this role:

High school diploma required.

University degree preferred.

Sales and marketing experience preferred.

Previous experience in hospitality, nightlife, or fast-moving consumer goods preferred.

Basic market knowledge and integration within the hospitality industry and local community.

Self-motivated and able to work independently in a dynamic, fast-paced, field environment.

Strategic, innovative, and commercially minded (demonstrates an understanding of sales and financial processes).

Strong planning, prioritization, and organizational skills.

Excellent analytical skills (sales and customer data analysis).

Customer service skills. Awareness of the local scene: understanding all social groups, the daily challenges faced by individuals, and knowing how to navigate their environment.

Self-awareness and the ability to adapt communication, presentation, and professional image to the audience and context. Excellent communication, active listening, and negotiation skills.

Availability to work flexible hours (including nights and weekends).

Proficiency in iOS and Microsoft Office.

Sales and marketing experience is a plus.

Previous experience in hospitality, nightlife, or consumer goods is a plus.

Basic market knowledge and integration within the local community and hospitality sector are beneficial.

A self-motivated individual capable of working independently in a dynamic, fast-paced, and on-site environment.

Strategic, innovative, and with a business mindset (demonstrates an understanding of sales and finance processes).

Attention to detail. Ability to stay informed about current events and understand all social groups.

Proficient in iOS and Microsoft Office.

This job description does not include all possible duties the selected candidate will be required to perform and is provided solely to help candidates determine if they meet the requirements and to submit their application. It does not constitute an offer of employment, and Red Bull has no obligation to hire applicants.